Creating great digital content doesn’t require wizardry or technical tricks. It simply comes down to understanding your audience and identifying the right content to serve to them to help them achieve their goals. We can help by crafting user personas and mapping out their journey through your website or app. We’ll consider the questions they have along the way and their overall goals — and then deliver content at the appropriate time to meet those needs.
User personas and journeys
Our team will help to solidify your understanding of your target users, who they are, why they’re on your site or app, and what they need to leave satisfied.
Using the user personas as our guiding framework, we’ll craft a plan for the content on your site or app. Each screen or page needs to serve a concrete purpose.
Taking care to have the content tone match your overall brand, we’ll write content that informs, guides, or entertains your users.
Why It Works
All about users
The content is user-centric; it is designed with your target audience firmly in mind to ensure a successful customer experience with your product.
SEO & UX unification
Great content strategy leads to happy users who find the information they are seeking. It also leads to increased search engine optimization (SEO), a key digital marketing tactic.
The strategy can be easily adopted
The content strategy guidelines we created can be adopted by your team so that you can take over the content reins whenever you’d like.