When users have bad experiences on mobile apps or websites, it’s because a poor user experience has prevented them from achieving their goals. Poorly architected user interfaces can lead to frustrated users and a loss of revenue. To avoid this disastrous failure, we’ll partner with you to understand your users’ needs. We can then organize your site or app content logically and strategically so that your users can effortlessly accomplish their goals.

Our Process

User analysis
We’ll start by analyzing your users and identifying their unique goals. What does each type of target user need to accomplish on a given user interface?

Using our insights from user analysis, we’ll collaborate with you to construct a sitemap or architecture diagram that supports the user journey. We will organize your website or app content into logical categories and subcategories — while also thinking about the ways content may be connected across categories.

Wireframing and prototype
To visualize how content will be organized and presented on a screen, we’ll create low-fidelity wireframes and/or prototypes.

We’ll use the site navigation structure and wireframes to test real users. By asking users to accomplish specific tasks or find particular content, we can see where they succeed and where they fail — and adjust accordingly.

Why It Works

Logical navigation
A website or app with sound information architecture will have a clear and logical navigation structure. Users won’t have to spend minutes studying the menu trying to guess the best page to visit.

User confirmation
By testing the information architecture and user experience with real users, we’re not leaving anything up for chance. Suggestions for feedback are immediately incorporated to improve the site architecture.

Design comes easier
Once the information architecture is solidified, it becomes easier to design screens. We already know the most important content and how to organize the site to support user goals; now it’s just a matter of putting visual flourish over the solid architecture we’ve built.