Case Study
E-commerce, Product Development, Branding

E-commerce Platform Development for Online Furniture Store.

eCommerce for boutique furniture manufacturer - Ben & Dev

GI Consulting helps Ben & Dev with the right digital marketing strategy to penetrate the international market and empower their online presence to compete with some of the biggest companies in the sector.

Ben & Dev is a global interior design, architecture, and bespoke residential and commercial furniture designer and manufacturer. The company operates retail stores, factories, and design studios and serves a global market.

Unlike traditional ecommerce operations, Ben & Dev has a unique business model that isn’t easily fulfilled by standard ecommerce solutions, each of its online stores represents a service location that they cater to in multiple languages and currencies. Our experts worked with Ben & Dev executives to create solutions and support services that help Ben & Dev to attract potential customers.

Ben & Dev

The responsive e-commerce store is built on the Magento platform, a powerful e-commerce system. The product detail page is one of the most important pieces of an online shopper’s flow. In the case of the furniture products for Ben & Dev, many options and pieces of relevant product information were required to be displayed. Our design solution presents an elegant, easy-to-use interface with room for additional products which “Complete the Look”.


  • Customized navigation for category & product page.
  • Shop by attribute.
  • Album view for gallery images.
  • Secure payment gateways.
  • Provided delectable shopping cart experiences by offering the latest shopping cart features and functionality albeit, with the customization and perfect branding.

Ben & Dev

Once launched, the delivered website started bringing tremendous profit. Implementation of the scalable e-commerce platform enabled Ben & Dev to reach out to even wider audiences internationally and increase sales volumes, and drastically improving the online shopping experience.

Ben & Dev

GI Consulting team has also supported Ben & Dev by offering strategic brand strategy services. We were taksed to develop a social media and content strategy, and manage the website and social media presence across all social platforms, while also evolving the Ben & Dev brand identity.

We worked with Ben & Dev a strong brand and web presence that helped position them as marketplace leaders and encourage outreach and brand engagement.


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