UI/UX, Product Experience Strategy & Design

Our team designs beautiful and user-friendly software products and user interfaces that deepens users’ connection to business and brand.

Unique and creative design tailored to each client

Great product design deepens users’ connection to business and brand. From conception and ideation, through wireframes and user flows, to UI/UX design and final polish - your product strategy is safe with us!

The Product Design Process

We don’t just design with your users in mind. We design with your users involved. The entire process is performed in collaboration with our front end developers and client team; incorporating feedback and iterating at each stage. This helps mitigate design risk and keeping all parties aligned as we move forward to agile development sprints.

User-centered goals

Our product design process is focused on the customer – those who will be using the software daily. We need to understand their needs, attitudes and preferences.

Responsive wireframes

We will sketch out the skeleton structure for a given interface, taking a mobile-first approach to ensure that the most important content is available across a variety of devices. During collaborative design discovery workshops, we will work to understand your brand and the tone you want to convey for a specific interface.

Information architecture

To help users easily navigate to the information logically, we’ll consider the product’s information architecture and how your content will be organized and structured. With a navigation structure and design direction in place, we’ll set about sketching out and fully designing key interactions the user will need to take on your app.

Design production

Beginning with design concepts and moving on to fully finalized design files, we will create a design that looks great while helping users achieve their goals. As a final step in the design process we solicit input from internal stakeholders and external users.


Our work fundamentally changes the way businesses and industries operate, creating measurable value for our clients, end users and society. Talk to our business development team about working with GI and how we can help you transform.